Digital Marketer
Course details
Level
Level 3
Duration
13 months
One-to-one support
Every 4 weeks
You will achieve
Level 3 Digital Marketer
BCS
Common job roles
- Digital Marketing Executive
- Social Media Executive
- Content Co-ordinator
- Campaign Executive
- Analytics Executive
- SEO Executive
Roles you may progress into
- Digital Marketing Manager
- Head of Marketing
- Campaign Manager
- Analytics Manager
- Head of SEO and PPC
- Social Media Manager
Delivery of programme
Phase one
Pre-Induction
Before your induction we’ll take you and your employer through the apprenticeship standard and discuss your job role. You’ll also begin your personalised Vocational Scorecard, which assesses your current skill level so that we can develop an individual learning plan tailored to your needs.
Induction
Your induction will take place within the first two weeks of starting your employment. You’ll be taken through the dedicated support available to you throughout your learning journey and will be introduced to our Virtual Learning Environment and online portfolio platform.
Functional skills
We use BKSB tests to determine your current level of knowledge in English and/or Maths. If you require Functional Skills training you’ll undertake 3 remote sessions and workshops before sitting an exam.
Phase two
Modules
What you will learn
This Google qualification is certified through Google’s Digital Garage. It features 26 online modules and takes around 40 hours to complete. This provides a broad foundation in digital marketing skills.
- The online opportunity
- Your first steps in online success
- Build your web presence
- Plan your online business strategy
- Get started with search
- Get discovered with search
- Make search work for you
- Be noticed with search ads
- Improve your search campaigns
- Get noticed locally
- Help people nearby find you online
- Get noticed with social media
- Deep dive with social media
- Discover the possibilities of mobile
- Make mobile work for you
- Get started with content marketing
- Connect through email
- Advertise on other websites
- Deep dive into display advertising
- Make the most of video
- Get started with analytics
- Find success with analytics
- Turn data into insights
- Build your online shop
- Sell more online
- Expand internationally
What you will learn
- Introducing Google Analytics
- The Google Analytics interface
- Basic reports
- Basic campaign and conversion tracking
- Data Collection and processing
- Setting up data collection and configuration
- Advanced analysis tools and techniques
- Advanced marketing tools
- Understanding users
- Attracting high value traffic
- Improving site engagement
- Improve product performance
- Google Analytics Individual Qualification (GAIQ) Exam
What you will learn
Campaign Planning
The first part of this module starts with understanding how to effectively plan a digital marketing campaign. This will be scenario based and is designed to allow apprentices to plan for content marketing, produce content, apply post production techniques and finally deploy it using suitable channels.
Content Capture & Curation
The second part is a workshop that enables learners to gain experience in capturing still and moving images, and developing written content for marketing campaigns.
Post Production
The post production phase of content marketing facilitates apprentices in preparing captured and curated content using suitable image and video editing software such as DaVinci Resolve. Furthermore this section enables learners to effectively prepare written copy so that it is keyword rich and considers SEO factors before being deployed online.
Deploying Content Online With WordPress
The final section introduces apprentices to the WordPress platform and how it can be used as an online publishing platform for
written and multimedia content.
What you will learn
- Basic marketing principles including the marketing mix and product lifecycle
- Customer Relationship Marketing
- The role of effective teamwork including roles and responsibilities
- Customer engagement and market segmentation
- The customer lifecycle
- The main components of digital and social media strategies
• Implementing digital and social
media strategies.
What you will learn
- Appreciation of logic including And, Or and Not
- Programming languages including HTML, JavaScript and Java
- Interaction and compatibility of code on different platforms including web based technology stacks and file formats
- Web components including protocols, physical equipment and systems, search engines and data
What you will learn
This section on our virtual learning environment comprises a range of topics and advises learners on the best digital marketing courses available to upskill in areas most beneficial & desirable to their workplace. Examples may include: –
Sem Rush
- SEMRush Role of Content
- SEMRush SEO Toolkit
Social Media
- Facebook Blueprint Defining and Establishing a Community
- Instagram Ad formats
- Google Ads Search
- Customer segmentation
One-to-one support
Your Technical Trainer and Progress Management Co-ordinator (PMC) will be on-hand to support you throughout your apprenticeship. Your PMC will contact you every 4 weeks to discuss your progress made to date and your Technical Trainer will work with you to set and support you with your projects. Once your training is complete, a dedicated EPA facilitator will help get you prepared for End Point Assessment.
Your portfolio
Throughout the apprenticeship, you will contribute evidence towards your online e-portfolio. We use e-portfolios as they are accessible from anywhere, and enable you to track your progress throughout your apprenticeship. You’ll have access to your personal dashboard to monitor your progress and identify any gaps in your portfolio of evidence.
Off-the-job training
Off-the-job (OTJ) training is comprised of, but not limited to activities such as: training with Estio, shadowing, journal entries and projects for e-portfolio. Completed within working hours as agreed with the employer but average at 6 hours per week (20% of your time on your apprenticeship). You can track your OTJ progress on your e-portfolio.
Phase three
Assessment Gateway, preparation & administration week
The Gateway week is used to finetune your skills and offer a simulated Synoptic Project for systems familiarisation, and to ensure that your Summative Portfolio and Employer Reference are completed before entering into EPA.
Phase four
End Point Assessment
You will be assessed by an End Point Assessment Organisation, chosen by your employer. This independent assessor will feedback the results (Pass, Merit or Distinction) and the ESFA will provide your certificate.
Where can this apprenticeship take you?
The Digital Marketer standard will give you the skills and experience to work as a Digital Marketing Executive, Social Media Executive, Content Co-ordinator, Campaign Executive, Analytics Executive or SEO Executive to name a few! You will be well positioned to progress into senior and management roles within these specialisms.
To further your education within this industry, you can study a Level 4 Marketing Exectuive apprenticeship. Alternatively, after achieving a recommended minimum of 1 years experience within your role after completion (this is subject to employers) you can begin a Level 6 Digital Marketer apprenticeship. You can also study CIM (Central Institute of Marketing) qualifications which are the industry standard qualifications for marketing, that most esteemed marketers will possess.
Level 4 Marketing Executive roles
Marketing Executive, Marketing Officer, Marketing and Communications Officer, Marketing Specialist, Communications Executive, Communications Specialist
More information can be found on the institute for apprenticeships website.
Level 6 Digital Marketer roles
Digital Marketing Executive/ Officer, Digital Marketing Account Manager, Digital and Social Media Executive, Digital Marketing Analyst, Digital Marketing Campaign Manager, On line and Digital Marketing Lead, On line and E-commerce Marketing Specialist, Social Media Specialist, Content Marketing Executive, Pay Per Click Analyst, Search Engine Optimisation Executive, Display Advertising Executive, Digital Producer, Programmatic Executive
More information can be found on the institute for apprenticeships website.
Current vacancies
Get in touch!
Call our team on 01133 500 333 or fill out our enquiry form below