Digital Marketer

Course details


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Level 3



13 months

One-to-one support


Every 4 weeks

You will achieve

Level 3 Digital Marketer

Common job roles

  • Digital Marketing Executive
  • Social Media Executive
  • Content Co-ordinator
  • Campaign Executive
  • Analytics Executive
  • SEO Executive

Roles you may progress into

  • Digital Marketing Manager
  • Head of Marketing
  • Campaign Manager
  • Analytics Manager
  • Head of SEO and PPC
  • Social Media Manager

Delivery of programme

Phase one


Before your induction, a member of Estio’s Apprenticeship Onboarding team will contact you and your employer representative to discuss your job role and the apprenticeship standard. During this initial consultation, you will also begin your personalised Vocational Scorecard, which assesses your current skill levels against the apprenticeship standard.

The scorecard ensures we fully understand your starting point, so that we can work with your employer to develop an individual learning plan that is tailored to your needs, and gives you the best opportunity to achieve at the highest level.


Your induction will take place within the first two weeks of starting your employment and will be facilitated by the Onboarding team at your nearest Estio training centre. You will go through an overview of your chosen apprenticeship programme and be given details of what dedicated support is in place for you throughout your learning journey. In addition, you will receive login details for our Virtual Learning Environment, which you will use to complete both mandatory and optional training modules as part of your programme. Any outstanding diagnostic assessments and enrolment documents will be completed, and you can ask any last questions you may have before you formally begin your training.

Functional skills

We use BKSB tests to determine your current level of knowledge, to assess if you need further support with English and/or Maths.

If you do, our Functional Skills Training team will work with you to supply these skills. You will be supported through remote training sessions and workshops, which run for 3 days (for each).

Once you feel comfortable, you can sit the Level 2 Maths and/or English exams. These qualifications are equivalent to an A* – C (4-9) grade at GCSE, they are fully certified by City & Guilds and can be used to further enhance your CV and skillset.

Phase two


Remote learning:

Distance learning (VLE)

What you will learn:

  • Get a Business Online
  • Make Sure Customers Find You Online
  • Promote a Business With Online Advertising
  • Expand a Business To Other Countries
  • Connect With Customers Over Mobile
  • Promote a Business With Content
  • Understand Customers Needs and online Behaviours

Remote learning:

40 hours of self-study
8 remote training sessions

Training centre learning:

Part 1: 3 days
Part 2: 3  days
Part 3: 2 days

What you will learn:

  • Construct markup that uses metadata elements
  • Construct well-formed markup that conforms to industry best practices
  • Analyse the impact of using inline styles, internal style sheets, and external style sheets
  • Construct and analyse rule sets
  • Construct well-formed style sheets that conform to industry best practices
  • Construct and analyse markup to structure content and organise data
  • Construct and analyse markup that uses HTML5 semantic elements
  • Construct and analyse markup that implements navigation
  • Construct and analyse markup that uses form elements
  • Construct and analyse markup that displays images
  • Describe the appropriate use of the img, svg, and canvas elements
  • Construct and analyse markup that plays video and audio
  • Construct and analyse styles that position content
  • Construct and analyse styles that format text
  • Construct and analyse styles that format backgrounds and borders
  • Analyse styles that implement a simple responsive layout

Remote learning: 

20 hours of self-study
4 remote training sessions

Training centre learning:

Part 1: 2 days
Part 2: 2 days

What you will learn:

  • How to apply basic marketing principles
  • The role of customer relationship marketing
  • How teams work effectively to deliver digital marketing campaigns and can deliver accordingly
  • How to apply the customer lifecycle
  • The main components of Digital and Social Media Strategies

Remote learning:

40 hours of self-study
8 remote training sessions

Training centre learning:

Part 1: 3 days
Part 2: 3 days
Part 3: 2 days

What you will learn:

  • Summarise and explain how to schedule a series of social media posts
  • Explain how to and why a new piece of content on a website is created
  • Understand the importance of relevant keywords and keyword-rich content
  • Explain why and how a Google AdWords campaign is created
  • Explain how to use the different types of tools and explain when it would be appropriate to use them
  • Characteristics and Comparisons of the major digital and social media platforms
  • Summarise the characteristics of how a digital marketing team works in a business environment
  • Summarise and explain how to plan valuable digital content based on the needs of the audience and their searching habits
  • Explain the characteristics of SEO and the best way to promote and link content
  • Digital Etiquette
  • Distinguish the different digital platforms in the context of their use in the working environment
  • Explain the use of the digital platforms above by competitors and customers
  • Explain why information security and its
    management are important for a digital service organisation
  • Recognise sources of threat and risk to digital information and the potential impact
  • Explain the key features of an organisations information security policy and their impact on ways of working
  • Summarise the importance of following organisational policies and procedures relating to information security
  • Security Levels – Precautions and Procedures to Follow to Protect Data

Remote training: 

Distance learning (VLE)

What you will learn:

  • Introducing Google Analytics
  • The Google Analytics Layout
  • Basic Reporting
  • Basic Campaign and Conversion Tracking Countries
  • Connect With Customers Over Mobile
  • Promote a Business With Content

Training centres:

Part 1: 2 days
Part 2: 2  days

What you will learn:

  • Obtain, insert & combine information for images
  • Use imaging software tools to create, manipulate and edit images
  • Use video hardware and software to capture sequences
  • Use video software tools & techniques to combine and edit sequences
  • Play and present video sequences
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One-to-one support

You will have a Technical Specialist and a Progress Management Co-ordinator (PMC) assigned to support you throughout your apprenticeship.

Your PMC will contact you every 4 weeks to discuss your progress made to date, check you’re understanding your training modules, and support you with gathering evidence for your portfolio. Every 12 weeks a review meeting will take place between you, your employer representative and your PMC to assess how your new learning and skills development is being applied in your job role and its impact on your wider industry skills.

The Technical Specialist will work with you to develop your portfolio of evidence for End Point Assessment, and with your employer representative to agree the various workplace projects you will be required to undertake. They will also support your employer representative to complete your Employer Reference, a document which highlights key behaviours you have demonstrated for the final assessment as part of the End Point Assessment.

In every one-to-one session, we will agree actions and SMART targets for you to complete, so that you can progress confidently and with the right support.


Your portfolio

Throughout the apprenticeship, you will contribute evidence towards your online e-portfolio. We use e-portfolios as they are accessible from anywhere, and enable you to track your progress throughout your apprenticeship.

You’ll have access to your personal dashboard, which shows you a number of key milestones and deadlines coming up, such as the training you have completed, work that is due, and any gaps in your portfolio of evidence.

Your Technical Specialist and Progress Management Co-ordinator will be available to contact at any point throughout the apprenticeship and will advise you how to provide the best evidence.

20 percent pie chart

Off-the-job training

Off-the-job (OTJ) training is comprised of, but not limited to activities such as: training with Estio, shadowing, journal entries and projects for e-portfolio. Completed within working hours as agreed with the employer but average at 6 hours per week (20% of your time on your apprenticeship).

You can track your OTJ progress on your e-portfolio.

Phase three

Assessment Gateway, preparation & administration week

The Gateway week is used to finetune your skills and offer a simulated Synoptic Project for systems familiarisation, and to ensure that your Summative Portfolio and Employer Reference are completed before entering into EPA.

Phase four

End Point Assessment

Learners are assessed by an End Point Assessment Organisation, chosen by the Employer. Included in EPA is Evidence Submission (portfolio & certificates), Employer Reference, Synoptic Project and an Interview.
The Independent Assessor will feedback the results (Pass, Merit or Distinction) and the ESFA will provide your certificate.

Learners who also chose Digital Marketing...

“My trainers were very knowledgeable, the information they gave me helped me achieve a Distinction”

Matt Hobbs is April’s Learner of the Month

Sabrina Sihra is April’s Learner of the Month

Where can this apprenticeship take you?

The Digital Marketer standard will give you the skills and experience to work as a Digital Marketing Executive, Social Media Executive, Content Co-ordinator, Campaign Executive, Analytics Executive or SEO Executive to name a few! You will be well positioned to progress into senior and management roles within these specialisms.

To further your education within this industry, you can study a Level 4 Marketing Exectuive apprenticeship. Alternatively, after achieving a recommended minimum of 1 years experience within your role after completion (this is subject to employers) you can begin a Level 6 Digital Marketer apprenticeship. You can also study CIM (Central Institute of Marketing) qualifications which are the industry standard qualifications for marketing, that most esteemed marketers will possess.

Level 4 Marketing Executive roles

Marketing Executive, Marketing Officer, Marketing and Communications Officer, Marketing Specialist, Communications Executive, Communications Specialist

More information can be found on the institute for apprenticeships website.

Level 6 Digital Marketer roles

Digital Marketing Executive/ Officer, Digital Marketing Account Manager, Digital and Social Media Executive, Digital Marketing Analyst, Digital Marketing Campaign Manager, On line and Digital Marketing Lead, On line and E-commerce Marketing Specialist, Social Media Specialist, Content Marketing Executive, Pay Per Click Analyst, Search Engine Optimisation Executive, Display Advertising Executive, Digital Producer, Programmatic Executive

More information can be found on the institute for apprenticeships website.

Current vacancies

Get in touch!

Call our team on 01133 500 333 or fill out our enquiry form below